Vital Products Strategy


To develop long term relationships with our customers:

The Company is committed to building a profitable, financially stable and expanding business in the Food Industry. It’s business strategy is to target developing sectors of the market where a demand for innovation and excellence offers opportunities for profitable growth and where it can be a leading manufacturer.

For Its Customers: It must understand their needs and be totally committed to supplying products and services to meet these in line with our quality policy.

For Itself: It aims to provide secure employment opportunities for training and advancement: and an open, interesting and enjoyable environment and it wants to take pride in being associated with the company.

For Our Suppliers: It wants to partner with its suppliers and ensure they understand its needs and value its customs.

For Its Shareholders: As an independent company, it pledges to generate its own fund for growth and achieve a realistic return on its shareholders investments.

For The Community: It wants to be good neighbors and demonstrate care in its use of natural resources.


To be the foremost producer and Marketer of Premium Non Alcoholic Beverages, Juices and Tomato paste.

This will be achieved by the following strategies.

  • Volume Growth
  • Producing World-Class quality and distinctive brands which its consumers will adore
  • Improving Cost and Capital Effectiveness
  • Inspiring exceptional performance from everyone in the Organization


Vital Products PLC is inspired by the following shared values:

Freedom to Success

Passion about Consumers

Proud of what they do

Be the best in the Manufacturing Industry

Best operating Systems

It encourages a mutually beneficial relationship with its suppliers and Customers who it regards as Business partners